Problems · by component

2010 Toyota Prius structure problems

35 owner complaints to NHTSA about the 2010 Toyota Prius cite structure, 1% of all 2,823 complaints for this model year.

Complaints
35
1% of all complaints
Crashes
8
Reported by owners
Fires
0
Reported by owners
Injuries
6
Reported by owners
01 —Owner reports

What owners say about the structure

Verbatim from NHTSA complaints, newest first
“To Whom It May Concern, I am writing to formally complain about the way Toyota has handled the problems with my 2010 Toyota Prius and my repeated requests for assistance. I have been a loyal Toyota customer and have purchased two new Toyota vehicles because I trusted Toyota's quality and expected good customer service. Unfortunately, after years of contacting Toyota, I have repeatedly been given the runaround without receiving a meaningful resolution. I am now facing a serious and expensive brake system problem. The vehicle requires replacement of the brake booster with master cylinder and the brake booster vacuum pump, with an estimated repair cost of approximately $4,000. This is a major safety-related repair, and I believe Toyota should properly investigate the issue and consider warranty coverage or financial assistance. I am also experiencing a serious problem with the paint, which is melting/deteriorating. I have contacted Toyota about these issues before, but the company has not provided the assistance I expected. It is extremely disappointing that after purchasing two new Toyota vehicles, this is the type of customer service I have received. I should…”
Owner complaint to NHTSAFiled Aug 25, 2026Structure, Service brakesODI 11759364
“The color of my Prius 2010 starts with 070, blizzard white pearl. The body started peeling. I have visited Toyota dealer on 12/29/25 with this issue and got to know that this issue is well known but the service campaign was finished around June, 2025. I own this car from 2023, October and visiting Toyota dealers for services regularly, but never thought that this issue was a common issue by Toyota. Also, I have not heard anything from dealer. It is also true that the issue was not severe and even if it was, I was not attentive to that, apologize for my ignorance. However, it seems the issue is getting worse day by day. I did not receive any notice from Toyota about any campaign about this issue. My Toyota dealer recommended me to reach out to Toyota if any courtesy repair can be done on my vehicle. I reached out to Toyota, but seems to me they cannot do much. Can I get any help in this regards?”
Owner complaint to NHTSAFiled Dec 29, 2025StructureODI 11707554
“It's a known quality defect covered under CSP ZKG. Toyota has received reports of paint peeling on certain vehicles with the original factory-applied Blizzard Pearl or Super White paint colors. These reports indicate that vehicles with these specific paint colors, applied during the vehicle manufacturing process, may experience paint peeling on exterior metal body panels. The Customer Support Program (CSP) provides coverage for involved vehicles with the original factory Blizzard Pearl or Super White paint. The covered condition may occur when sunlight over time degrades the adhesion between the factory-applied paint primer coat layer and the base metal electrodeposition layer causing the paint to peel from the metal body panel. If the condition is verified, the specific panel affected will be repainted. The problem is that I was not notified for my 2010 Prius II and found out today, November 19th, that the paint peeling issue was covered in a CSP. I contacted the Toyota of Richardson service department, Justin Houge, and he referred me to Toyota Headquarters in Plano, TX. I contacted Toyota Headquarters specialist, Amanda, and she informed me that the CSP…”
Owner complaint to NHTSAFiled Nov 19, 2025StructureODI 11700439
“2010 TOYOTA PRIUS. CONSUMER WRITES IN REGARD TO PAINT ISSUES ON VEHICLE. THE CONSUMER STATED BECAUSE OF THE ORIGINAL PAINT PROBLEMS, "A CUSTOMER SUPPORT PROGRAM IS PROVIDED BY TOYOTA FOR VEHICLES WITH THE ORIGINAL FACTORY BLIZZARD PEARL PAINT. IF THE CONDITION IS VERIFIED THE SPECIFIC PANEL AFFECTED WILL BE REPAIRED."”
Owner complaint to NHTSAFiled Apr 28, 2023StructureODI 11519418
“FACTORY DEFECTIVE PAINT RESULTED IN PEELING PAINT. CONTACTED TOYOTA BY EMAIL & PHONE & THEY REFUSE TO REIMBURSE ME $3,529.04 THAT I PAID TO HAVE MY CAR REPAINTED, INSISTING THAT MY TOYOTA PRIUS III IS NOT INCLUDED IN THE DEFECTIVE PAINT RECALL. I HAVE A CASE [XXX] ON FILE WITH CONSUMER ASSISTANCE OFFICE METRO WEST. YOU HAVE MY PERMISSION TO CONTACT FRED NASSIF AT BRIDGE ST. AUTO BODY, 781-326-8707 FOR ASSISTANCE REGARDING THE PEELING PAINT. HE CAN PROVIDE YOU WITH VERIFICATION & PICTURES.*DT '*JB”
Owner complaint to NHTSAFiled May 27, 2020StructureODI 11326144
“AIR BAG DID NOT DEPLOYED AT THE TIME OF ACCIDENT. DAMAGED/RIP APART FRONT BUMPER...CAR IS TOTAL LOSS AS PER INSURANCE ADJUSTER. OTHER COLLIDED HONDA CR-V HAD ALL ITS AIR BAGS DEPLOYED. NONE ON MY PRIUS. ACCIDENT HAPPENED AT MAJOR INTERSECTION ,WHEN GREEN LIGHT TURNED ON I PADDLE MY CAR , OTHER CAR HONDA CR-V CAME AT A SPEED TO MAKE LEFT TURNED AND HIT MY FRONT BUMPER.”
Owner complaint to NHTSAFiled Jan 22, 2020Electrical system, Air bags, StructureCrash reportedODI 11301005

Showing 6 of 35 reports. Read every report on NHTSA.gov.

Data from NHTSA Complaints API (owner reports, unverified) · synced Nov 4, 2026NHTSA vehicle page

Complaints are unverified owner reports to NHTSA and are not normalized for sales volume. One complaint can cite several components.